A comparison of two hand hygiene health promotion posters

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“Two posters were designed to encourage hospital staff hand hygiene. One focused on broad benefits of hand hygiene to patients and staff, and the other highlighted hand hygiene as a long-known measure to infection control.” Mackert et al (2014).

Reference:

Mackert, M., Lazard, A., Champlin, S., Liang, M-C., Mabry, A., Stroever, S., Guadagno, M. and Watkins, L. (2014) “Take time. Save lives. Clean hands protect.” A comparison of two hand hygiene health promotion posters. AJIC: American Journal of Infection Control. 42(5), p.530-532.

Abstract:

Two posters were designed to encourage hospital staff hand hygiene. One focused on broad benefits of hand hygiene to patients and staff, and the other highlighted hand hygiene as a long-known measure to infection control. The former was better received in terms of attention, likability, and potential to promote hand hygiene. A third-person effect, the perception of stronger impact of communication messages on others, was observed. Implications on health promotion message design were discussed.

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